Sensation: Juventus Turin verpasst sich neues Logo und Design

In dem englischen Statement heißt es: Football speaks an increasingly universal language. And in such a global sector, it is vital that we are able to pre-empt sporting, social and economic change before it happens in order to maintain a leading role. Juventus has embraced the dynamics of the modern game and is determined to be a key player in future changes. It is for this reason that the club has adopted a new visual identity and taken on a style with a more profound meaning. In line with the club’s values, Juventus will offer a range of unique experiences which are aimed at its passionate fans but also relevant for a broader audience. This will enable the club to sustain its sporting, commercial and cultural development.

Logo ab Juli 2017 in offizieller Verwendung

In der Aussendung von Juventus heißt es weiter: "The new logo, which will be in use from July 2017, represents the very essence of Juventus: the distinctive stripes of the playing jersey, the Scudetto – the symbol of victory – and the iconic J for Juventus. These three elements make up the DNA of our club. The black and white stripes are the defining trait of the new visual identity and can be adapted to fit any setting. The Scudetto represents the club’s determination to strive for victory, now and forever. And finally, the J – that most distinctive of initials – occupies a special place in the heart of every fan, not least Giovanni Agnelli: “I get excited every time I see a word beginning with J in the papers.” The new logo brings these three elements together into a unique, universal symbol capable of representing not just a football club, but an identity, a sense of belonging, a philosophy. It is a logo for the modern age in that it conveys its message effectively on any physical or digital format. Most important of all, however, is the way the new logo boldly leaves behind the accepted wisdom of classic football badges to blaze its own trail."

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